N | RBS Strategic Brand Toolkit
'From Vaults to Values'
Our relationship with RBS started 20 years ago with the first rebrand and flagship store in the City of London. Since those heady days, banking has lost the trust of the consumer with the banking crisis, PPI mis-selling and the range of consumer ‘unfriendly’ credit.
Banks were once trusted institutions, the bank manager being the bastion of the community. The emergent brand strategy sought to recapture the spirit of banking for the modern world, to re-establish these ‘values’ and ‘make it happen’ call to action. We built an easy to use ‘toolkit’ for meaningful roll-out beyond just ‘cardboard’. The design language uses sensorial imagery, art, clarity, a gentle authoritative tone of voice used across digital, print and architecture.
My experience in the investment and banking sector covers with major projects or Sparkasse (Erstebank) in Austria, the Arab Bank of Australia, property investments companies in London, Berlin and Zurich.